Click Clean Chrome Extension, 2015
Role: Project Lead
In this collaboration with Greenpeace I was hired to digitally engage their campaign aimed at pressuring Amazon to become transparent in its energy practices. The result was the Click Clean Scorecard Chrome Browser Extension. The extension allowed for users to see the energy footprint of their favorite sites and engage in a dialogue about energy conservation. Shortly after the extension’s launch the extension, Amazon responded, announcing an energy transparency plan, though Greenpeace still ranks Amazon low on their scorecard for the level of their transparency. This project was depreciated in 2017.