Market Street Prototyping Festival Incubator

Map of the 2016 MSPF Festival

Map of the 2016 MSPF Festival

Partners:         SF Planning Department, YBCA, Knight Foundation
Role:         Program Director


For the 2015 MSPF I designed, directed, and delivered a six month incubation lab. The lab provided guidance to 10 project teams,  including industry leaders and city officials, to move participants along a pathway from prototype to permitted, permanent public installation.

The MSPF invited the public to submit ideas for improving Market Street’s life. Thirty of these ideas were selected to become temporary design installations (prototypes), installed during a three-day festival. The Festival was a partnership between Gray Area Foundation for the Arts, the San Francisco Planning Department, the Yerba Buena Center for the Arts, and the Knight Foundation. Almost any exhibition space is easier than Market Street.